New social media site for charities…social media burnout in the future?

One of the founders of Facebook built a new online community called Jumo, used to connect people with nonprofits and charities. Brilliant! After it’s release in a few days, I see it as being a great, FREE way for nonprofits and charity organizations to promote their cause to a mass amount of people and getting their name out into the social media atmosphere (not like Facebook where there are millions of other things to look at).
Jumo will focus specifically on these organizations and also allow them to make connections to the already MASSIVE amount of people on Facebook.
However, is there such a thing as social media burnout?
I know that Facebook creeping can last for hours, but then the Twitter has to be updated, then the blog….now Jumo? Other social networking sites have been created, such as Foursquare, and more like this are being created to suit specific groups. But soon I feel like they might get lost in the cluttered pile of tweets, likes, tags, posts, comments, photos….the list goes on.

Will social media burnout happen? I think this idea of Jumo is clever, especially since these organizations are low on money and high on ideas. We just have to think of these possible problems before it’s too late.

See the NYTimes article here.

10 responses to “New social media site for charities…social media burnout in the future?

  1. I think that JUMO is a great idea! As a discuss in my blog, which is focused on social media working toward the greater good, Facebook, Twitter, and other blogs are great ways to educate people on the latest social issues.

    Although JUMO allows all those organizations to promote their campaigns for free in one controlled social networking site, here’s my only concern: will people be as aware of these issues if they’re only posted to JUMO? I think that one reason social awareness campaigns can have such great success on networking sites is because they’re intertwined with entertainment. If they’re separated, who’s to say they’ll be as successful?

    Other than that, awesome idea.

  2. I think that online forums that support charities are great. I’ve never heard of Jumo but it seems like a great idea. It facilitates giving and allows people to get in touch with non-profits and charities that are tailored to their interests. As somebody who has worked in many non-profit sectors, I’m interested to see how this progresses in the future and what kind of support non-profits can garner from media like this.

  3. I don’t think social media will burnout. I think some forms of it will become less used and thus less popular, while new forms are constantly being created. That being said, I think Jumo is a really good resource. Some people want to donate money but don’t know where to turn or which charity they most want to help – Jumo will help them decide. I think that Jump will increase donations by providing viewers with explanations of each charity and contact information to help get them in touch with non-profits.

  4. Pingback: Charities will benefit with help from “Jumo” « Jackie Schindler

  5. Jumo sounds like a great idea. I don’t think “social network burnout” will be too much of a problem for the site and agree with creator Chris Hughes’ statement that Jumo is not trying to compete with Facebook. Jumo has its own distinct goals as a resource for people looking to connect with charities and nonprofits.

  6. I don’t see a social media burnout in the future, but I definitely don’t see room for tons of different social media websites, like how facebook basically ate myspace. I could see the same thing happening with Jumo. There are already several charity-based social networks like donorschoose for instance and it will be interesting to see if one becomes dominant over the other or if several are able to coexist.

  7. Pingback: Social Media and Charity « Genarieger's Blog

  8. I also don’t think that there’s a real concern with social media burnout. People have grown so accustomed to sharing everything about their life and reading the most mundane parts of others’ lives that there’s likely no turning back, at least not for awhile. It’s probably more likely that these media forms will progress, like all this do, and that in less than 10 years social media will look much different than it does now.

    What will it be? No one knows. Bum bum bummmm

  9. Pingback: The End of Social Media? | Tales From Tia

  10. Pingback: The End of Social Media? | Tales From Tia

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